Natural and Glowy Skin:

Emphasizing healthy, radiant skin with minimal foundation and a focus on skincare.

Bright and Bold Eyes:

Experimenting with vibrant eyeshadows, graphic liners, and colorful mascaras.

Lip Gloss Comeback:

Shifting from matte to glossy lips, embracing a more dewy and hydrated look.

Sustainable Beauty:

Increasing awareness and demand for eco-friendly and sustainable makeup products.

Artistic Eyeliner:

Playing with different eyeliner shapes and designs, from graphic lines to floating creases.

Monochromatic Makeup:

Using similar shades on eyes, lips, and cheeks for a harmonious, monochromatic look.

Focus on Brows:

Bold and defined eyebrows continued to be a trend, with various styles like fluffy and laminated brows.

Inclusive Shade Ranges:

A continued push for makeup brands to offer diverse shade ranges and cater to a wider range of skin tones.

Dewy and Glass Skin:

A trend focused on achieving a luminous and hydrated complexion, often with the use of illuminating products.

Bold Colored Eyelashes:

Experimenting with unconventional colors for mascara to make the eyes stand out.

Multi-Functional Products:

Increasing interest in makeup products that serve multiple purposes, offering convenience and versatility.

Watercolor Eyeshadow:

Soft, blended eyeshadow looks that mimic the gentle hues of watercolor paintings.

Face Gymnastics:

Incorporating facial exercises and massage techniques to promote natural facial lifting and toning.

Metallic Accents:

Adding metallic touches to various makeup looks, including eyeshadows, lipsticks, and even metallic freckles.

Virtual Makeup Try-Ons:

The use of augmented reality (AR) and virtual try-on features in beauty apps and platforms for experimenting with makeup looks before purchasing.


Begin your makeup routine with a clean canvas by cleansing and moisturizing your face. Apply a primer to create a smooth base for your makeup to adhere to, ensuring a flawless finish. Select a foundation that matches your skin tone and blend it evenly, paying attention to areas that need extra coverage.

Enhance your brows by defining them with a pencil or powder, framing your eyes beautifully. Transition to eyeshadow, starting with a neutral shade as a base, then layering with darker tones for depth. Use eyeliner to accentuate your eyes, and apply mascara to add volume and length to your lashes.

Contour your face with bronzer, emphasizing your cheekbones and sculpting your jawline. Illuminate the high points of your face with a highlighter for a radiant glow. Add a touch of blush to your cheeks for a natural flush.

For luscious lips, outline them with a lip pencil before filling in with a lipstick shade of your choice. If desired, add a layer of gloss for dimension and shine.

To set your makeup and ensure longevity, dust translucent powder over your face. Invest in high-quality brushes for precise application, and take the time to blend thoroughly for a polished and professional appearance. Remember, practice makes perfect, so don’t hesitate to experiment and find the techniques that enhance your unique features.

How to find your correct foundation shale

To find the right foundation shade, consider these steps:

1- Determine Your Undertone:

Identify whether you have warm, cool, or neutral undertones. Warm undertones lean towards yellow, cool undertones have hints of pink or blue, while neutral undertones are a mix.

2- Test on Jawline:

Test foundation shades along your jawline, not your wrist or hand, for a closer match to your face.

3- Natural Light is Key:

Check the shades in natural light. Artificial lighting can distort colors, so step outside or near a window to see how the foundation looks.

4- Sample Multiple Shades:

Don’t settle for the first shade. Try a few different options that seem close to your skin tone.

5- Blend Into Skin:

Blend a small amount of the foundation on your jawline. The right shade should seamlessly disappear into your skin.

6- Consider Seasonal Changes:

Your skin tone may change with the seasons. Be open to adjusting your foundation shade accordingly.

7- Ask for Professional Help:

If you’re uncertain, seek advice from makeup professionals at beauty counters. They can guide you in finding the best match.

8- Consider Skin Type:

Take into account your skin type – foundations come in formulations for dry, oily, and combination skin. Choose one that complements your skin’s needs.

Remember, finding the perfect foundation may involve some trial and error, but taking these steps can significantly increase your chances of discovering a shade that enhances your natural beauty.

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