2023 MAKEUP TRENDS March 22, 2023

Natural and Glowy Skin:

Emphasizing healthy, radiant skin with minimal foundation and a focus on skincare.

Experimenting with vibrant eyeshadows, graphic liners, and colorful mascaras.

Shifting from matte to glossy lips, embracing a more dewy and hydrated look.

Increasing awareness and demand for eco-friendly and sustainable makeup products.

Playing with different eyeliner shapes and designs, from graphic lines to floating creases.

Using similar shades on eyes, lips, and cheeks for a harmonious, monochromatic look.

Bold and defined eyebrows continued to be a trend, with various styles like fluffy and laminated brows.

A continued push for makeup brands to offer diverse shade ranges and cater to a wider range of skin tones.

A trend focused on achieving a luminous and hydrated complexion, often with the use of illuminating products.

Experimenting with unconventional colors for mascara to make the eyes stand out.

Increasing interest in makeup products that serve multiple purposes, offering convenience and versatility.

Soft, blended eyeshadow looks that mimic the gentle hues of watercolor paintings.

Incorporating facial exercises and massage techniques to promote natural facial lifting and toning.

Adding metallic touches to various makeup looks, including eyeshadows, lipsticks, and even metallic freckles.

The use of augmented reality (AR) and virtual try-on features in beauty apps and platforms for experimenting with makeup looks before purchasing.