2023 MAKEUP TRENDS March 22, 2023

Natural and Glowy Skin:

Emphasizing healthy, radiant skin with minimal foundation and a focus on skincare.

Bright and Bold Eyes:

Experimenting with vibrant eyeshadows, graphic liners, and colorful mascaras.

Lip Gloss Comeback:

Shifting from matte to glossy lips, embracing a more dewy and hydrated look.

Sustainable Beauty:

Increasing awareness and demand for eco-friendly and sustainable makeup products.

Artistic Eyeliner:

Playing with different eyeliner shapes and designs, from graphic lines to floating creases.

Monochromatic Makeup:

Using similar shades on eyes, lips, and cheeks for a harmonious, monochromatic look.

Focus on Brows:

Bold and defined eyebrows continued to be a trend, with various styles like fluffy and laminated brows.

Inclusive Shade Ranges:

A continued push for makeup brands to offer diverse shade ranges and cater to a wider range of skin tones.

Dewy and Glass Skin:

A trend focused on achieving a luminous and hydrated complexion, often with the use of illuminating products.

Bold Colored Eyelashes:

Experimenting with unconventional colors for mascara to make the eyes stand out.

Multi-Functional Products:

Increasing interest in makeup products that serve multiple purposes, offering convenience and versatility.

Watercolor Eyeshadow:

Soft, blended eyeshadow looks that mimic the gentle hues of watercolor paintings.

Face Gymnastics:

Incorporating facial exercises and massage techniques to promote natural facial lifting and toning.

Metallic Accents:

Adding metallic touches to various makeup looks, including eyeshadows, lipsticks, and even metallic freckles.

Virtual Makeup Try-Ons:

The use of augmented reality (AR) and virtual try-on features in beauty apps and platforms for experimenting with makeup looks before purchasing.

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